What should I do now?
You want to start, or start over, and don't know where to begin.
Focus areas
AI readiness assessment · Competitive analysis · Priorities · Capital allocation · Portfolio
Tools
Proprietary assessment and execution method
Marcelo Kanhan
AI Business Strategist
Connecting the executive board to the codebase.
I help leaders make clear decisions about emerging technologies and get their businesses ready for what comes next.
I treat the organization as a system — working on structure and root causes, not symptoms — so that progress holds without depending on me.
I use, and build, the tools and practices I recommend.
I bring together three backgrounds that rarely meet: 20 years as an executive, a hands-on technical command of AI, and a solid grounding in the humanities and social sciences.
Services
I help your business get real value from AI, and leave your team ready to carry on without me.
How do we scale?
Moving beyond pilots, scaling up and weaving AI into day-to-day operations.
Focus areas
Governance · Metrics · Security and privacy (LGPD, GDPR) · Data · Development and integration
Tools
Proprietary method · AWS Well-Architected Framework · Refactor (organizational design)
How do we transform?
AI is no longer a project. It has become part of the core business.
Focus areas
New business models · Industry redefinition · New business lines and ventures · Futures thinking
Tools
Future scenarios · Technology Maps · Applied research
Across all three: Hard Gate: strategy and governance for AI management systems, including audits and executive training ↗ (in Portuguese)
How I work
01
Projects tailored to each business.
02
I deliver capability, not reports.
03
I treat the cause, not the symptom.
04
I build alongside your team and teach it to maintain and scale.
05
Fixed scope and price, no billable hours.
06
If I'm not the right person, I'll tell you right away.
Process
The assessment always comes first.
01
Conversation
Free and candid. You tell me the problem, I tell you whether I can help and, if I can, I quote the assessment.
02
Assessment
An immersion to understand the system, not just the symptom, applying the field's best practices.
03
Project
Scope and price agreed before we start. No surprises.
04
Handover
The last phase of every project is leaving the method with your team.
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I also build custom software.
I'm a technical founder. At _commit, my boutique software studio, I build bespoke systems and lab projects. It's how I prove I use what I recommend.
visit _commit (in Portuguese) →
Limited availability
Contact
Shall we work together?
Tell me about your business, the problem you want to solve and where you would like to go. I reply personally.
Or reach me on LinkedIn.