# Marcelo Kanhan — AI Business Strategist
Connecting the _executive board_ to the _codebase_.

Certification: AWS Certified AI Business Strategist (Oct 2026).

I help leaders make clear decisions about emerging technologies and get their businesses ready for what comes next. I treat the organization as a system — working on structure and root causes, not symptoms — so that progress holds without depending on me. I use, and build, the tools and practices I recommend.

I bring together three backgrounds that rarely meet: 20 years as an executive, a hands-on technical command of AI, and a solid grounding in the humanities and social sciences.

## Services
I help your business get real value from AI, and leave your team ready to carry on without me.

### What should I do now?
You want to start, or start over, and don't know where to begin.
- Focus areas: AI readiness assessment, Competitive analysis, Priorities, Capital allocation, Portfolio
- Tools: Proprietary assessment and execution method

### How do we scale?
Moving beyond pilots, scaling up and weaving AI into day-to-day operations.
- Focus areas: Governance, Metrics, Security and privacy (LGPD, GDPR), Data, Development and integration
- Tools: Proprietary method, AWS Well-Architected Framework, Refactor (organizational design)

### How do we transform?
AI is no longer a project. It has become part of the core business.
- Focus areas: New business models, Industry redefinition, New business lines and ventures, Futures thinking
- Tools: Future scenarios, Technology Maps, Applied research

Across all three: Hard Gate: strategy and governance for AI management systems, including audits and executive training (https://hardgate.com.br) (in Portuguese)

## How I work
1. Projects tailored to each business.
2. I deliver capability, not reports.
3. I treat the cause, not the symptom.
4. I build alongside your team and teach it to maintain and scale.
5. Fixed scope and price, no billable hours.
6. If I'm not the right person, I'll tell you right away.

## Process — The assessment always comes first.
1. **Conversation.** Free and candid. You tell me the problem, I tell you whether I can help and, if I can, I quote the assessment.
2. **Assessment.** An immersion to understand the system, not just the symptom, applying the field's best practices.
3. **Project.** Scope and price agreed before we start. No surprises.
4. **Handover.** The last phase of every project is leaving the method with your team.

## Also
- Book: "Antes que escolham por nós" (Before They Choose for Us), Portuguese only — kanhan.com.br/livro/
- Custom software and lab projects: _commit — commit.ia.br (in Portuguese)

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kanhan.com.br