Marcelo Kanhan
Executive · AI Business Strategist · Technical Founder · Author on AI & society
AWS Certified
AI Business Strategist · Oct 2026
Twenty years as an executive, advising the leadership of large companies across many sectors on organizational design, change management and strategic communication. Since 2023, he has researched and built AI software as a solo founder. Author of "Antes que Escolham por Nós" (Before They Choose for Us), on the social risks of large-scale AI adoption. He grows by carrying knowledge across domains, with depth in business, technology and the social sciences.
Journey
AI expert, from strategy to operations.
My path to becoming a full-stack AI professional.
A-01
Design & Strategy
AI and business strategy
5
AWS Certified AI Business Strategist
Competitive analysis
3
Technology Maps; FGV MBA
AI readiness
5
Proprietary assessment and adoption framework
Futures and scenarios
4
Institute for the Future; scenarios published on Substack
Computational social science
3
Specialization at UC Davis
A-02
Development
Agentic systems
3
Janis and Commit; DeepLearning.AI (CrewAI, LangChain)
Spec-driven development
4
SDD as the default method since 2024
Software architecture
4
Archlint
Digital products
3
Eight products shipped since 2023
Data and pipelines
2
Preprocessing Unstructured Data for LLM Applications (DeepLearning.AI)
Applied machine learning
3
Stanford (supervised ML)
A-03
Operations & Management
AI project management
3
Duke University (ML for PMs); FGV MBA in Project Management
Governance
5
AWS: governance and responsible AI; a book on the subject
Security
3
Code audits in production, guardrails
Privacy and data protection (LGPD)
4
Bartleby; AWS: Privacy
Metrics and monitoring
3
AWS Well-Architected Framework (Operations)
F-00
Foundation: Executive leadership
Organizational design
4
Internal organizational design consulting at YDUQS
Change management
5
Deep transformations at four organizations, as head of communications
Executive and strategic communication
5
Twenty years as a manager and executive
Leadership
4
4× productivity at 60% of the original cost
Mentoring
5
Hard Gate: preparing executives and founders
2 essential3 proficient4 advanced5 reference / teaches
Evidence
What backs each level.
4×productivity of my teams after one year
50%OPEX reduction after two years
85%+NPS for my teams' work
10AI certifications
- 2026 certification AWS Certified AI Business Strategist ↗
- 2026 product Hard Gate · strategy and governance for AI management systems, including audits and executive training (in Portuguese) ↗
- 2026 certification AI Solutions Architecture · Ibmec
- 2026 product Commit · boutique software studio (in Portuguese) ↗
- 2026 product Archlint · architecture checks for coding agents ↗
- 2026 product Bartleby · LGPD documentation for AI agents ↗
- 2026 authorship Book "Antes que Escolham por Nós" (Before They Choose for Us), on the social risks of AI · in Portuguese
- 2025 education Corporate Finance Essentials · IESE
- 2025 product Paper9 · long-form writing studio
- 2024 product Janis · agent orchestrator for Claude Code ↗
- 2023 education UC Davis · specialization in Computational Social Science
- 2019 executive YDUQS · Director of PR & Corporate Communications (current)
- 2013 executive MRS Logística · General Manager, Corporate Communications
- 2012 executive Universidade Veiga de Almeida · Executive Director of Institutional Relations
- 2004 executive Unimed-Rio · Executive Manager, Communications
- 1997 executive LANCE! and Globo.com · editorial and digital media
Education
UC Davis — Specialization in Computational Social Science (2023–2024)
FGV — MBA, Project Management (2006–2007)
UFRJ — BA in Communications, Journalism (1995–1998)
CEFET/RJ — Technical degree in Civil Engineering (1991–1994)
Certifications and courses
AWS Certified AI Business Strategist
Amazon Web Services · Oct 2026
Amazon Web Services · Oct 2026
Strategy, futures and management
Institute for the Future, IESE, IE
Institute for the Future, IESE, IE
Change and reputation management
Change management, reputation management, GRI reporting
Change management, reputation management, GRI reporting
AI and agentic systems
DeepLearning.AI, Stanford, Duke, U. Michigan, incl. Spec-Driven Development and Harness Design
DeepLearning.AI, Stanford, Duke, U. Michigan, incl. Spec-Driven Development and Harness Design
Contact